Legendary marketer, Seth Godin, describes marketing as “the art of telling a story that resonates with your audience and then spreads.”
If you look at some of the biggest brands around, you might notice that they are often amazing storytellers.
Apple tells stories of people challenging the norms
Nike tells stories of people doing the impossible
Airbnb tells stories of travelers living in homes around the world and belonging anywhere.
But how do you tell compelling stories? How do you tell stories that your audience wants to hear? And how do you tell your brand story?
While researching on the topic of storytelling, I discovered several tested-and-proven storytelling formulas — formulas used by companies like Pixar, Apple, and more.
These formulas can be applied to your company’s overall marketing, content you produce, social media updates, copy on your website, and more.
Ready to jump in?