Can you be a green business if you didn’t quite set out to be?
Maybe your unique selling point (USP) isn’t recycling surplus coffee grounds into fuel. Perhaps you don’t have a zero-emission tech product on the market.
Maybe you didn’t purposely set up a small business to help save the world.
However, no matter what you sell, you can always be more sustainable – and it will not only improve your social conscience but your cash flow too.
The market is there for the taking.
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