What is multimedia storytelling and why should you incorporate it into your content plan?
Before the dawn of written history, people have been sharing stories through spoken word. This tradition has produced some of the greatest stories of the Western world, such as the Iliad and the Odyssey. But much has changed since the heyday of Homer. The creation of new forms of media—ranging from the written word to video and social media—have radically changed the way that people tell stories. These new forms of media—and new platforms that can integrate them—have incredible implications for storytelling.