Issue No. 06: The Business of Lacrosse

Originated hundreds of years ago among native North American tribes, lacrosse is sweeping the U.S. as one of the fastest growing sports in the country. While the 2020 COVID-19 effects had its toll, lacrosse equipment wholesale revenue has increased by 91.9% since 2007 to an approximate $101MM sporting equipment sector. You have to wonder...where does lacrosse play in the global sports market? Where is its growth trajectory taking us? Are there investment opportunities?



For context, the global sports market reached a value of nearly $388.3 billion in 2020, having increased at a compound annual growth rate (CAGR) of 3.4% since 2015. The market declined from $458.8 billion in 2019 to $388.3 billion in 2020 at a rate of -15.4%. The decline is mainly due to lockdown and social distancing norms imposed by various countries and economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is expected to reach $599.9 billion by 2025, and $826.0 billion by 2030.


As far as lacrosse is concerned, participation rates have increased by 32% since 2008, surpassing over 447,000 active players in the youth/teen ages. From a media perspective, the MLL experienced hypergrowth during the 2019 season with a 194% increase in social traffic, 393% increase in overall website traffic, and a 97% increase in social media engagement. Taking a look at the MLL’s competitor - the NLL - they reported to increase its ad revenue efforts to nearly $6 million per season. Not to mention, the growth is being recognized amongst key brand partners like Gatorade, UnderArmour, and AT&T who all have acquired sponsorship rights between the PLL and the NLL.


Where does this leave us? Well, the growth isn’t stopping anytime soon and emerging brands are looking to redefine the industry for the better. Let’s take a look at a few of the latest highlights:


  • Brine, a leading equipment manufacturer, rebranded itself exclusively as a women’s equipment manufacturer to promote diversity initiatives and support the growth of women in sports.

  • Hyperice, a leading performance technology company, partnered with the PLL for an athlete recovery initiative.

  • The NCAA released a study in which women’s lacrosse teams increased by 97% since 2003 and men’s lacrosse teams increased by 61%.

  • Signature Lacrosse, a leading product manufacturer for top leagues, launched a crowdfunding initiative to promote capital growth in the sport.

  • New Englands Patriots owner Robert Kraft and Alibaba Co-Founder Joe Tsai led an additional round of funding for the PLL to enhance their in-game broadcasting experience.


In summary, lacrosse is most definitely a game to watch. Have some further insights into the game? 👋 Drop us a line at hello@eyventuresgroup.com.