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The majority of our team's background stems from the fitness industry. There are numerous parallels between fitness and sustainability: being a social movement, understanding of our personal health, understanding the health of the planet, how we nourish our bodies with food, and much more. Through this synergistic relationship between fitness and sustainability, we have developed a keen awareness on the responsibility that we have to promote sustainable practices across all industries we interact with.

It is also important to note that we believe "what is good can live alongside what is profitable". According to the Nielsen global responsibility report, 75% of of people under 34 years say they are willing to pay more for brands that are committed to the environment. There is true value in being a purpose driven, sustainability minded business.


  • To host education-based events for leaders to learn more about sustainable practices

  • To continue developing toolkits for businesses to use on sustainability

  • To connect CPG partners with third parties who follow SDGs

  • To practice what we preach and following our guides to SDGs



The Environmental Working Group was founded in 1993 by Ken Cook and Richard Wiles to protect public health. Today, they continue to promote environmental health by changing industry standards across the US.


Earthjustice was established in 1971 by Phil Berry, Fred Fisher, and Don Harris to protect environmental values through the justice system. Today, the charity is a national environmental law organization, working to preserve and protect the environment.


Friends of the Earth was founded in 1969 by David Brower, Donald Aitken and Gary Soucie to create an equitable and healthy world. Today, they campaign on environmental issues, including deforestation, climate change, and nuclear technology, to promote sustainability.


MBArk2Boulder is an exciting networking event that debuted in 2019, in between academic semesters, hosted by the University of Colorado’s Leeds School of Business, as a sustainability and food leadership conference.

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